Identity from Storytelling

Transform your brand story to brand's identities

It's not JUST A LOGO

Manual process is my heart. (Start from sketches)
Software skill is my hands. (Make it happen by tools)
The good logo design never came from
just a few clicks in Illustration program.
Same as us, we had our own identity, so the logo as well.
Every logos had their own story.
It came from the "storytelling", what that brand represented for and "what is the unique selling points".
Every projects I involved alway start from "Why" this brand should stand for client's business.
"What the story behind the brand" then I put story through the logo design as client's brand identity with their own value personality of brand's story.

How it works as a Brand Craftelier?

There's no short cut or easy way out if you want a craftsmanship work on your brand.It's takes time and dedication of thoughts through the process,

but worth it.

Here's the process of why it worth

and consume lot of times to process.

Finding the right story is the key

Strong key-selling points will connect to brand's "Storytelling".
I believes that every business has it own unique story behind, we just need to find and talk it out loud through all visual identity that could identify your brand.

Research & Analysis

Get to know the business.
Why your business should be, what is the core-value of your business and how to speaks to your brand as the brand identity.
The beginning process will takes,
1-2 weeks of interview and research to study about your brand and what can I do to translate your business to visual language.

Sketches

After gathered informations.
It's time to put it together like a chef is working on a big catering.

Tons of ideas will translate to shape and artworks (logos, iconic, symbol, typeface etc.) that match to your brand.
It will takes 1 week to sum-up all ideas that possible can represent your brand as the best solution.

Crafted

When the first draft of brand identity logo has delivered.
Could be 1-3 options, the best direction will chosen to the next development which takes 1 week for even more better design or 2 weeks until you satisfied with my crafted artwork that I called "craft to the best" process.

System

When the final design has arrived.
It's very important to create the system that should maintain the whole brand's environment that should be consist by total visual looks including Brand Identity (Logo usage), visual identity (icon, symbol, pattern, fonts), colour scheme and image direction into the brand guideline and a manual to manage the brand on all visual communication tools. (website, social media, ads etc.)